Our Purpose and Principles
Physician Care Homes exists to set a new standard in memory care by delivering compassionate, evidence-based, and medically informed support for individuals living with Alzheimer’s disease and other dementias. Our purpose is to enhance dignity, well-being, and everyday life through deeply personalized care, exceptional caregiver-to-resident ratios, and transparent communication that keeps families connected to the care experience.
We envision a world where every person living with dementia thrives in an environment that truly feels like home. A world where caregivers understand each individual’s story, preferences, and needs, and where daily life is shaped by purpose, engagement, and safety. In this vision, families feel confident, informed, and supported throughout the entire care journey.
Our Core Values
Compassion
We meet every person with empathy, patience, and respect, honoring dignity and individuality in every interaction.Clinical Integrity
We deliver care guided by ethical judgment, evidence-based practices, and accountability to the highest clinical standards.Excellence & Expertise
We commit to continuous learning, skilled execution, and high expectations to consistently provide exceptional care.Transparency & Trust
We communicate openly and honestly with families, partners, and one another to build confidence, clarity, and lasting trust.
Together, these principles guide every decision we make and every moment of care we provide.
A Letter from Our Founders
When we first began imagining Physician Care Homes, we were not thinking about buildings, floor plans, or programs. We were thinking about people.
We were thinking about families facing one of the hardest chapters of life. About spouses who want reassurance, adult children who want to do right by their parents, and individuals living with dementia who still deserve to feel known, valued, and at home.
Between us, we have spent years in medicine, senior care, and leadership. We have seen what works and we have also seen what is missing. Too often, memory care feels clinical, rushed, or disconnected from the humanity of the people it serves. We believed it could be different. We believed it had to be.
Magnolia House was created as an extension of that belief and the values that guide Physician Care Homes every day.
This is a place built on relationships first. A place where care is informed by medical insight but delivered with warmth, patience, and deep respect. A place where staff truly know the residents they care for, where families feel supported and included, and where dignity is never compromised.
We know that choosing memory care is never an easy decision. It comes with uncertainty, emotion, and trust. Our promise is to honor that trust every single day by creating an environment that feels safe, calm, and genuinely caring for both residents and their loved ones.
Magnolia House is more than a community. It is our commitment, alongside Physician Care Homes, to reimagining memory care with compassion, intention, and heart.
We are honored to walk this journey with you.
With gratitude,
Jeff & Marco
Meet our Leadership Team
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Dr. Jeff LaFond, M.D., FACG
FOUNDER
“As a physician, I have seen how fragmented systems can be for families. This work allows me to help create something more thoughtful, personal, and person-centered.”
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Dr. Marco Ugas, M.D.
Founder
“My commitment to quality, safety, and thoughtful decision making is central to this work. Being part of building a higher standard of care for families is what makes it meaningful.”
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Ashleigh Davis, ALFA
Administrator
“Being part of building a different kind of memory care, one that prioritizes relationships and dignity, gives real purpose to the work I do every day.”
Our Approach to Care
At Physician Care Homes, our leadership team is closely involved in shaping how care is delivered across our communities. Our approach emphasizes presence over task, consistency over convenience, and relationships over routines.
This means caregivers are supported with the time, training, and clinical guidance needed to truly know each individual. Daily life is structured with intention, balancing safety and medical oversight with choice, engagement, and moments of joy.
Our communities are designed to feel like home, not institutions. Every detail, from caregiver ratios to daily rhythms, reflects our commitment to dignity, purpose, and meaningful connection.
“Magnolia House embodies the kind of memory care many of us have long hoped to see. A place where presence matters, caregivers have the time to truly connect, and daily life is shaped with purpose and joy.”
Magnolia House is where the Physician Care Homes philosophy comes to life. Purpose-built and intentionally designed, each Magnolia House community is created to feel like home while delivering physician-informed, relationship-driven memory care.
Supported by the medical leadership of Physician Care Homes, Magnolia House blends clinical expertise with warmth, intention, and joy in everyday living. Care is never institutional or routine-driven. Instead, daily life is shaped around personal history, meaningful connection, and a deep respect for dignity.
For individuals living with dementia, Magnolia House offers a sense of belonging and purpose. For families, it provides confidence, transparency, and peace of mind.