The People Behind Our Care
At Physician Care Homes, our work is guided by a deep commitment to people living with dementia and the families who love them. Our leadership team brings together clinical insight, operational experience, and a shared belief that memory care should always be personal, dignified, and rooted in compassion. Each member of our team is dedicated to building communities where individuals feel known, supported, and safe, and where families feel informed, confident, and connected. We invite you to get to know the people behind our care.
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Dr. Jeffrey P. LaFond, M.D., FACG
FOUNDER
Dr. Jeffrey P. LaFond is the Founder of Physician Care Homes and the driving force behind its resident-focused vision. With an extensive background in patient care, particularly with vulnerable populations, and executive leadership experience as Vice President of a large medical practice, he brings both clinical expertise and operational insight to the organization.
Dr. LaFond is passionate about creating homelike environments where individuals living with dementia receive exceptional, individualized care. By blending medical expertise, evidence-based practices, and compassionate caregiving, he has helped shape a senior living model centered on dignity, comfort, and meaningful connection.
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Dr. Marco A. Ugas, M.D.
FOUNDER
Dr. Marco A. Ugas completed his medical training at the University of Virginia and brings a thoughtful blend of clinical experience and entrepreneurial perspective to Physician Care Homes. In addition to practicing medicine part-time, he has developed expertise in finance, entrepreneurship, investing, and real estate.
Dr. Ugas supports the long-term vision of Physician Care Homes through strategic insight and a commitment to sustainable, high-quality care. Outside of work, he enjoys traveling with his wife and four children and spending time on his cattle ranch in Central Oregon.
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Ashleigh Davis, CTRS, ALFA, CDP
ADMINISTRATOR
Ashleigh Davis has spent the past decade walking alongside families navigating the dementia journey, blending deep expertise with genuine compassion. She specializes in dementia care support, education, and operations, and is known for leading with kindness and empathy.
She holds a degree in Recreation Therapy from Old Dominion University and is passionate about helping individuals living with dementia continue to experience meaning, connection, and moments of joy. Ashleigh brings both heart and expertise to her work and holds multiple professional certifications, including Certified Therapeutic Recreation Specialist, Certified Dementia Practitioner, and Licensed Assisted Living Administrator.